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THE SOLUTION In October 2015 Communicorp One chose White Label Dating (WLD) to power our first fully-branded online dating site for Ireland’s largest independent radio station, Today FM.The partnership was created to will serve as a proven third party revenue stream for Communicorp One, as well as an engaging extension of the Today FM brand.Deborah Carpenter, Head of Solutions and Insights at Communicorp One, commented: “As a personality driven station, it was really important for us to launch a brand that would resonate with our listeners and add value for our audience.White Label Dating’s wealth of experience made them the perfect partner for our first launch into the online dating market.” “It’s great to welcome one of Ireland’s premiere radio stations as a White Label Dating partner. Me’ is perfectly timed to enable Today FM to capitalise on online dating’s highest-revenue generating period of the year.UK research (Mintel, 2015) also showed that dating events were of particular importance in encouraging paid members and increasing loyalty and long-term users.Past experience with Anton Savage’s ‘Savage Singles‘ had shown us how true this is for Irish singles too.
When compared with White Label’s other partners’ conversion rate (6% to 8%), both in Ireland and in the UK, this is a phenomenal result and reinforces the affinity between the Today FM audience and Koort. Me from online and into the everyday lives of our audience.With our head office based in Dublin and with representatives nationwide, we offer an exclusive and confidential service to find partners for our discerning members.